Building Trust in Artificial Intelligence — Before It’s Too Late

Artificial intelligence is no longer a future promise. It is here, making decisions that affect your customers, your employees, and your bottom line. The question is no longer whether your organization should use AI. The question is whether the people who depend on it will trust it.

 

In this keynote, Tom Braekeleirs presents a practical, research-backed framework for what he calls Acceptable AI: the point where technology earns the trust of the people it serves. Drawing on his book Acceptable AI, his work at Ghent University, and 25 years of experience in enterprise technology, Tom shows leadership teams how to move from AI hype to AI trust, building an AI-culture.

 

This is not a talk about algorithms. It is a talk about people.

 

What Your Audience Will Take Away

• A clear framework for building trust in AI — applicable to any industry, from healthcare to financial services to manufacturing

• The three questions every leadership team should ask before deploying AI

• Why most AI implementations fail not because of technology, but because of a trust deficit

• How to bridge the gap between what AI can do and what people will accept

• Real-world stories from the highest-stakes environment for AI trust: healthcare — with lessons that translate to every sector

 

Who This Keynote Is For

This talk is designed for executive teams, board members, innovation leaders, and anyone responsible for deploying AI in their organization. It is equally relevant for healthcare conferences, cross-industry leadership summits, corporate events, and technology forums.

 

Tom has delivered this keynote for audiences ranging from hospital boards to banking executives, from pharmaceutical companies to government agencies. The framework is universal. The stories are unforgettable.

 

About Tom

Tom Braekeleirs is a professor of Digital Medical Technology and AI at Ghent University, a keynote speaker with over 200 talks on four continents, and the author of Acceptable AI. He spent 17 years in enterprise technology at companies like Microsoft and EDS-ATKearney before pivoting to digital health innovation. In 2022, he received the PRoF Award for Innovation.

 

He brings academic rigor, real-world experience, and a healthy dose of humor to every stage.

 

Book This Keynote

Available for conferences, corporate events, leadership offsites, and executive workshops. Delivered in English or Dutch.

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For inquiries and bookings, please contact us by sending an email or fill out the contact form on this site.

If you are an event organizer, see this page for more information.